We use the term lightly. Our culture has been built on flat hierarchy and self-empowerment as we truly believe that surrounding ourselves with capable, motivated friends is the best way to build the brain trust. Naturally, the combined wisdom of the Principals provides guidance based on their experience in several mid-sized and multinational agencies, but on the whole we are about passing around the steering wheel as each challenge dictates.
Director of Creative Services
Creative Design Director
These are the people with the biggest ears in the company. They don’t ‘manage’ clients, they provide the blank sheet of paper to capture the details; the hot coffee when it’s most needed or take the rush phone call at 5pm on the Friday of a long weekend. The Account team are the front lines people that make sure every need of each client is accounted for and acted on. Patient and pragmatic, each of them brings different experience to the unique challenges that our clients present. Add to that a variety of personalities, life experience and education levels and we’ve achieved a genuine anthropological soup that seems to work. Some things we don’t question, we’re just glad they work.
What is creative? Who isn’t creative? The truth is we’re all creative. We all have a unique perspective and a million dollar idea laying about, but it’s experience and insight that knows how to recognize and capture it. It won’t be forced and you can’t plan it, but you can find a team that knows how to foster, corral and develop good creative. A team that is ready to receive the brain waves, day after day, year after year. It takes quality experience and we’re fortunate to have one of the most effective and consistent teams around. Phew. Certainly, many people can come up with a concept or the occasional flashy headline. But make it good, every time, for a diverse mix of clients? That’s a not-so-abundant resource that we work hard to keep fresh and effective. From plucking the brightest students, to interns and co-ops: our team is collaborative, committed, engaged and always working towards the best, coolest and most-effective solutions to build bridges with an audience.
We don’t consider ourselves web purists. We're multi-disciplinary coders. Communicators and problem solvers first working strategically and creatively, and then employing the digital solution that suits the needs. From architecture to Zend, our web team invest themselves into coding that works across any platform to address many unique challenges and opportunities presented by our increasingly wired lifestyle. We are a collection of people who help other people. And web is one of the ways we do that. And while this discipline has certainly overshadowed many traditional activities in the world we live in, you can rest assured that first and foremost our web solutions will put strategy and creative first to create quality content and engaging web experiences.
Whether your audience is looking for a product, service or information, or for a job or an experience, the vast majority of queries will use a search engine to find out something about you or to reach an end destination product or service. We make sure you’re there. The web-based business audience is no longer the lower margin and not being found quickly in today’s attention deficit, time-crunched society can cost you and your company significantly. While it isn’t exactly rocket-science, for most of us it’s about one step short, so we leave that kind of stuff to our pros. Search Engine Optimization will increase your website’s visibility so that any user can find you when they need to. As a valuable part of an integrated media strategy, SEO ensures that your brand is present, and in conjunction with exceptional content – effective.
We are fortunate to have some great friends that enjoy rich, sensory experiences in full colour action. Add in the perfect soundtrack and we get to have a little fun with sound and motion. Our experience has touched on video and radio production and online video presentations. Whether you need 22 minutes of sound and video to sell your Dealer conference, presentation graphics or corporate brand videos – our team are well-versed at organizing your vision and launching it with our thinking.